Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration By : Ed Catmull
Book Excerpt :
?What does it mean to manage well???From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business?sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation?into the meetings, postmortems, and ?Braintrust? sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture?but it is also, as Pixar co-founder and president Ed Catmull writes, ?an expression of the ideas that I believe make the best in us possible.? ? For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have
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